Nordstrom Holiday Catastrophe

Using positive distractions to ease wait times

The Company

Nordstrom is a luxury department store with over 200 locations in the United States and Canada. Known for its high-end clothing and fragrances, Nordstrom is one of the top names in the fashion industry. 


Being a flagship location, the Nordstrom in Tysons Corner, Virginia, sees thousands of customers each day during the holiday season. Since school is out, most parents had to do their holiday shopping while being accompanied by their children. With extended wait times and crowded conditions, there was a need for parents to have a way to positively distract their children while continuing to shop for clothing and accessories. Nordstrom needed to find a way to not only alleviate the stress of shoppers, but also provide an avenue for them to freely roam the store while their children were occupied and under supervision. 


  • Balloon Artists
  • Face Painters


At the request of the client, Clown N’ Around developed a sophisticated approach that would allow the children a positive distraction while parents were shopping and waiting in line to make their purchase. Face Painters and Balloon Artists were available during peak times to interact with the children and create lasting memories for their families. No clown or characters were used in order to be aware of other people’s beliefs and sensitivities.

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